Burberry Leads the Way in Social Media Use

26 Feb

Yet another innovative and creative way to incorporate social media into the world of fashion was unveiled last week at London Fashion Week.  Burberry, already a leader in using Twitter, took their game to a whole new level when they debuted their Spring/Summer 2012 line.  The brand shared looks from the runway show via Twitter to all of there followers, before the show even happened; bringing designer fashion events, usually reserved for the rich and famous, to a level the everyday consumer can participate in.  Some of the images were even in the form of animated GIFs (explained more here), which made them even more interactive.  Here’s a full set of the photos and animated GIFs from the Burberry fashion show…pretty cool, right?

Not only did Burberry grant their Twitter followers first-looks at their new designs, but the show was live-streamed via burberry.com, Facebook and on live screens set up at London’s Liverpool street station, Heathrow, Cromwell Road and LED screens outside Burberry stores in Beijing.  But they didn’t stop there, live streams were set up to be viewed on both the iPhone and iPad, as well as on Chinese social networks Sina Weibo and Youku.  While live-streaming and Tweeting from the show, Burberry also updated their Instagram with photos.

Burberry managed to turn what is usually a 20 minute runway show in London, into an event that was viewed all around the world.  High-end fashion used to be so unattainable to the majority of people, but brands who have used social media to bring runway shows to living rooms everywhere, have finally found a way to build stronger relationships with consumers.  For a week after the show, Burberry lovers were able to purchase the entire collection, along with beauty products and fragrances, on their website and at 25 Burberry stores around the world.  By providing full-access to the show and immediate access to the line, Burberry is leading the way in social media use and I expect to see other brands follow in their designer footsteps.

Photo Credit: Tobias Kankelborg

 

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One Response to “Burberry Leads the Way in Social Media Use”

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  1. Facebook Timeline is Good News for Brands « Rachael Urrutia - February 29, 2012

    […] then, making consumers feel more connected to Burberry and it’s history, (like I said in my last post, they really are an industry leader in using social media).  In addition, brands are able to […]

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