Fashion 2.0 Awards

26 Feb

Last week, on the tail-end of New York Fashion Week, 450 fashionistas met in New York for the 3rd Annual Fashion 2.0 Awards presented by Style Coalition.  Big names included social media innovators from DKNY, Oscar de la Renta, Marc Jacobs and Bergdorf Goodman.  The event was also available via livestream of course.  The Fashion 2.0 Awards are said by many to be one of the most important nights in fashion, recognizing designers and brands for their innovative and exceptional achievements using a wide-variety of digital media as communication strategies.  The nominees were chosen by a group of influential industry representatives and fans, winners were chosen by the public.

This award show demonstrates the undeniable importance of digital and social media, and the role it now plays in the fashion world.  Designers have found creative ways to connect with their customers and use social media to their advantage.  Style Coalition Founder and CEO Yuli Ziv told Fashionably Marketing Me, “The breadth of this year’s nominees and winners shows the importance fashion brands have placed on the medium…The Awards capture the spirit of social media and the ceremony brought together all of the talented people who are driving the innovation.”  Social media sites like Instagram and Pinterest seem to be tailor made for the fashion world.  They provide a ad-free and clutter-free inspirational place where customers and designers can learn from one another.

Big winners for the night included:

  • Best Twitter: @DKNY
  • Best Facebook: Bergdorf Goodman
  • Best Blog by a Fashion Brand: DKNY PR Girl
  • Best Website: Marc Jacobs
  • Best Mobile App: Tiffany & Co. Engagement Ring Finder
  • Top Innovator: Kate Spade
  • Fashion 2.0 Visionary Award: Alexis Maybank and Alexandra Wilkis Wilson, Co-founders, Gilt Groupe

And not surprisingly, the “Next Big Thing in Tech” was awarded to Instagram, which brands are quickly adopting as a part of their social marketing strategies.  I think it’s fantastic that these awards specifically honor designers who are using digital media in new and creative ways.  It’s clear that being tech-savvy and building connections with customers via social media is a vital part of any business, and these brands have proven that.  What’s your favorite brand using social media?

Photo Credit: Sunny Norton

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